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Fundraising Counsel

Fundraising is a term describing the process of systematically seeking and securing contributions from individuals and organizations who, unlike grantmakers, are not in the business of giving. 

Potential contributors come from an organization's various constituencies.  They include vendors, board and staff members, volunteers, service recipients (graduates, patients, visitors, etc.) and their families, and members of the general public who are supportive of the organization's mission.

Robert J. Miller & Associates, Inc. provides a wide range of fundraising services as described below:
Annual Giving  Annual giving is defined as the systematic solicitation of modest gifts from large numbers of active and prospective donors, segregated by various donor profiles. RJMA provides annual giving support services including database design, solicitation strategies, appeal letter preparation, electronic funds collection mechanisms, and basic record keeping.

Major/Deferred Gift Solicitation

This is the targeted solicitation of larger one-time and scheduled gifts of $5,000 and up from individuals and organizations.  The personal, face-to-face solicitation of large gifts from individuals or organizations ranks the highest among all stress-inducing development activities.  Some find it so stressful that they all but ignore this abundant source of charitable revenue.

RJMA offers several unique donor cultivation strategies that "guide" the donor to saying, What can I do for your organization?  RJMA representatives participate directly with you in the actual major gift solicitation process.

Special Events   A special event is any activity for which an admission ticket is required, with the proceeds used in direct support of an organization's charitable objectives.  Examples include golf tournaments, 5K races, auctions, recognition banquets,  and charity balls.  Special events provide a continuing source of new donor prospects.

RJMA provides planning assistance from event selection, to management, to marketing, to wrap up.

Endowments    An endowment is simply an accumulation of invested funds, the earnings from which are used for specified charitable purposes. 

RJMA assists in the creation of the endowment account, design of the program policies, preparation of bylaws, and general management of the endowment.