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Donor Database Management
Systems: Finding ways to efficiently manage
growing lists of active and prospective donors has been a longstanding
challenge to nonprofit organizations. Until recently, there have been only
three options.
OPTION I - Manual
Lists: The advent of the personal computer has rendered this
age-old option nearly extinct.
OPTION II - Computer
Spreadsheets: Here, donor names and addresses are maintained on
a simple Excel or Lotus spreadsheet. While effective in recording data and
producing exportable data fields for merged letters, this flat-file system
does not lend itself easily to sorting donor lists by multiple
characteristics, e.g., vendors who gave last year.
OPTION III - Professional Site-based Donor
Management Software: Professionally designed site-based fundraising programs have been the mainstay option for sophisticated
fundraisers for nearly two decades. While this option is far more powerful
than the other two options, it:
(1) is costly to
implement ($6,000 and up for most stand-alone programs and significant
investment required for add-on module,
(2) requires extensive training to use effectively,
(3) and is accessible from a single computer or local area network only.
Robert J. Miller & Associates, Inc. is pleased to
announce its recent affiliation with the provider of next generation
donor database software. This web-based software brings donor database management
into the 21st century.
Why?
1. Costs:
There is NO software to purchase. Being web-based, all of the necessary
software is provided at no cost from the webserver. This software manages
your first 500 donor records for free. As your donor list builds, a modest
monthly user fee will be charged.
2. Training:
It offers a convenient four-part on-line training program to get you
underway fast. Training is augmented by full-time telephone
support.
3. Access: Unlike site-based software,
your password protected donor database is accessible from any computer
having access to the web.
Unique Features
~ Electronic Fundraising:
You can send your donors an unlimited number of e-newsletters,
fundraising appeal letters, and event registration forms. You can also
receive credit card gifts via the web.
~ Direct Mail:
You are linked directly with a professional letter-shop that can quickly print and
mail conventional mail solicitations.
~ Donor Prospect Research:
You can link directly with powerful donor research
engines that instantly search all public records for essential financial
information about your donors.
~ Importing Existing Donor Records: You
can import your file of existing donor records directly into your
database.
~ Adding to Your Donor Database: You can
enable your staff, board members, and volunteers to enter the names and
addresses of their personal contacts directly into your database
from their own home or office computers.
~ Donor Data Security: Your donor
records belong to your organization and ONLY your organization..
~ Loss Protection: Since your donor
records are maintained offsite on multiple webservers, you do
not have to worry about backing up your donor files.
~ Ultimate Portability:
You and anybody
you authorize can enter your database from any computer in the
world having access to the web. You can download your entire
database to your local storage with a single keystroke.
~ No Risk: Since
the program requires no
special computer or software investment, there is no risk in giving
it a try. If you like it, continue. If you do not, simply download
whatever data you have stored and try another approach.
Consummate Management
Information Tool
This program is a fully functioning relational
database system that enables you to create unlimited numbers of queries. You
can sort your donor list by whatever multiple characteristics you desire.
For example, you can compare this year’s total giving with each previous
year giving by, for example, vendors, or staff, or volunteers.
The strength of any nonprofit organization lies in its people. From board
members to customers (students, patients, visitors), having detailed records
on all of your people in a manageable database represents pure gold from a
development standpoint.
Having manageable records makes it easy to communicate
with your people. Effective communications enables you to cultivate new
donors and to create larger donors. Frequent donor communications builds
awareness of your mission and commitment to your goals.
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